Selco Builders Warehouse has rolled out nationwide availability of C16 and C24 timber grades, giving tradespeople more choice when sourcing high-quality materials.
The move forms a new initiative – Every Grade for the Trade – highlighting Selco's commitment to providing quality products and prices for tradespeople, following the launch of its new pricing strategy, Sharp Prices, and the introduction of its loyalty programme, tradeREWARDS.
Alongside the new campaign, Selco has also launched a competition in partnership with timber supplier BSW Timber. From 1 September to 30 November 2026, every purchase of BSW Timber products from Selco will automatically qualify customers for entry into a weekly prize draw to win £250 cash.
Plus, customers who spend £125 or more on BSW Timber products in a single transaction will also be entered into a grand prize draw to win a one-off grand prize of £10,000.
The campaign and competition form part of Selco's overarching programme to improve the quality and availability of its timber stock. This includes monthly timber stock cleanses, enhanced housekeeping training for store colleagues, and actively listening to customer feedback to identify further opportunities for improvement.
These initiatives cover all Constructional Timbers, CLS, PSE's and mouldings supplied by BSW Timber. This ensures the campaign encompasses the full range of relevant timber products available to customers, supporting Selco's wider commitment to improving the quality, consistency and availability of its timber stock.
Delivered in partnership with BSW Timber, it reflects Selco's commitment to listening to customers and taking action to improve the quality of its timber, while offering competitive prices.
Darren Pack, Head of Sales at BSW Timber, said: "The initiative aligns closely with Trust UK C16's ambition to make the trade more familiar with UK C16 Timber and the many applications it can be used in, as well as the environmental and economic benefits its use can bring."
Lee Taylor, Category Manager at Selco Builders Warehouse, said: "As we continue to prioritise making life easier for our customers, we are stocking both C16 and C24 timber grades across our store network, giving tradespeople greater choice and flexibility when it comes to purchasing timber.
"At the same time, we're delighted to be rewarding our customers through this exciting promotion with BSW Timber. Whether it's the chance to win £250 in our weekly prize draws or the £10,000 grand prize, we're offering even more value while continuing to support the Trade with the products they need every day."
