To empower bathroom retailers, installers and specifiers, Flair Showers has introduced a brand new website designed to enhance the customer journey.
The website features a new product configurator tool trade hub, pricing tool and dedicated areas for specifiers and installers, it provides clear navigation through Flair's premium Harmony Collections and trusted Flair PRO Collections. It also showcases the sister brands in the Sanbra Ltd portfolio, St James England, Majestic London, and The Shower Lab.
To simplify the product selection, the new Flair website enables users to browse by product type, collection or individual range and refine their search using a selection of product filters. Each individual product page details the sizes and finishes available for the chosen style alongside its innovative design features. Additional imagery helps customers see how each product looks in their preferred configuration and finish.
The brand new product configurator tool on the Flair website displays market-specific recommended retail pricing for the UK, Northern Ireland, and ROI. Customers can select their range, style, size and finish, as well as add any compatible side or inline panels and compensating bars, and view the recommended retail price for their specific configuration. Designed for a seamless sales process, Flair's new pricing configurator instantly delivers tailored prices to retailers at the point of sale.
To complement its easy to install shower enclosures and support hassle-free installations, Flair has also created a dedicated trade hub area on its new website. The hub provides installation support, training videos and information on its Click Fit PRO technology. Merchants and installers can also request a visit from the Flair PRO mobile showroom directly through the trade hub. The show van offers its trade partners the opportunity to experience Flair products first-hand and benefit from Flair specific installation advice.
In addition, there is a new specification area of the Flair website that hosts technical documents, installation instructions, declarations of performance and CE certificates. Flair also shares its significant heritage, what to expect at its Visitor Centre and its vast testing facilities. These details demonstrate Flair's expertise in designing aesthetically pleasing and expertly engineered shower solutions that will stand the test of time. What's more, users can easily access and download the latest Flair brochures, specific to their market, from one dedicated area of the website.
Gillian Furey, Marketing Manager, Flair Showers Limited, said: "At Flair, we remain committed to our trade partners and our strategy continues to be driven by them. To complement our redesigned Harmony Collections brochure, we have reimagined our website to enhance the Flair customer journey across print and digital touchpoints. Our new website aims to streamline processes for our trade partners, while inspiring and informing consumers, driving interest and consideration for our showroom retailers, merchants and installers.
"Our new price configurator tool offers instant clarity on the cost of the chosen configuration, and the next phase will allow consumers to find their nearest Flair retailer. They will also be able to email their quote directly to the retailer too. With dedicated areas for merchants and installers, and specifiers, our new website is a vital tool for all our trade partners, providing comprehensive support, expert guidance and practical advice."
