Allur is the brand-new name in the UK composite decking market, offering a comprehensive range of stylish, high performance and environmentally-friendly decking products ideal for creating luxurious outdoor living spaces.
The range responds to the growing market demand for composite decking and launched on the 14th February.
‘Desire the happy outdoors' is the strapline supporting the brand, www.allur.co.uk, which is firmly targeting the market sweet spot for customers wanting premium design and quality, together with accessible prices, eco-friendly credentials and low maintenance.
Allur offers a complete decking solution with a wide range of products including 3600mm x 148mm hollow doubled sided boards, fascia boards, corner edging strips, plastic T clips, starter clips and colour-matched screws to all 7 board colours ensuring premium aesthetics in the attention to detail. Allur also offers composite joists in 3000mm x 50mm), providing an all-in-one decking system that is easy to purchase and warrantied for 25 years.
Allur boards have a reversible finish for greater design freedom. The grooved side offers a contemporary look, while the woodgrain side delivers a more traditional aesthetic, allowing consumers to choose between designs or mix the two options for a bespoke decking area that is both slip and fire resistant.
Seven colours are available including the market's first ever pastel coloured deck board in on-trend Sage green providing a stylish, natural connection with the outdoors. The range reflects the ongoing popularity of grey in all shades with Charcoal, Gunmetal, Graphite and Silver Grey options, while Caramel and Chocolate appeal to consumers who prefer a more natural wood effect.
Allur combines premium aesthetics with superior performance and is backed by a 25 warranty that ranks among the best in the industry. There is requirement to paint, stain or seal the boards, and maintenance is a simple brush off with soapy water. Allur also carries a wide range of industry accreditations and certifications including BS EN 15534-1:2014.
Allur also assures customers of a sound, environmentally conscious purchase – a factor increasing in importance. Each 3.6m board contains 75 recycled plastic bottles, the equivalent of 3kg of recycled plastic, as well as 6kg of recycled wood fibre. At the end of its 25 year lifespan, the board is also fully recyclable.
Says John Bagshaw, MD of Allur: "There is strong market demand for composite decking as a long-lasting, low maintenance and sustainable alternative to timber. Allur has been thoughtfully created to cater for customers who want a brand they can trust to deliver long-lasting style, while also being considerate of the environment due to its high recycled content.
The brand has strong credentials, and although a newcomer to the market, we are very excited about its potential and confident that it can offer stockists and tradesmen a premium no hassle product, with favourable margin opportunities. We have in depth stock on the ground here in the UK providing surety of supply in the upcoming gardening season which we are sure is going to be another busy one."
The range is supported by a full suite of quality Point of Sale materials including a floor-standing display stand, sample presentation box, colour brochure and express sample service. Attractive display deals are available as part of the launch programme.
Allur decking benefits from extensive stockholding and nationwide availability from specialist surfaces distributor IDS in 24-48 hours.
For further information, contact Allur: sales@allur.co.uk or web: www.allur.co.uk
