Gavin Morris is the new Business Development Manager.
Border Merchant Systems is delighted to welcome Gavin Morris to the business as its new Business Development Manager, as the company continues to invest in its commercial team and future growth.
Following the announcement that Phil Davies will be retiring at the end of 2026, after 22 years of dedication, loyalty and leadership at Border, the new appointment marks an important step in ensuring continuity, stability and continued development across the business.
Morris joins Border with an extensive background in the merchant industry, having spent many years with Howdens, where he gained experience across almost every area of the business. His career has given him valuable insight into multi-site operations, sales, customer relationships and commercial performance, alongside a first-hand understanding of the everyday challenges faced by merchant businesses.
This breadth of industry knowledge will be a valuable addition to Border, bringing a strong understanding of the market and, importantly, what merchants need from their software provider and business partners.
In his new role, Morris will focus on developing new business opportunities and building Border's customer base, whilst also strengthening relationships with existing customers. A key part of his role will be ensuring customers continue to receive the personal approach, reassurance and consistency that have long been associated with Border and the relationships Davies has built over more than two decades.
The appointment forms part of a strengthened commercial structure, demonstrating Border's commitment to its existing customers, future prospects and long-term business development.
Gavin will work closely with Nick Thompson, Commercial and Business Solutions Manager, and Clare Williams, Sales and Marketing Coordinator, forming Border's commercial team and bringing together business development, customer relationships and marketing under a more focused commercial approach.
Morris said: "I'm particularly excited to be joining Border because of its strong business and family values. These really stood out to me, and the team culture appears to be a welcoming one that I'm looking forward to becoming part of.
"Border has a clear focus on its customers and future growth, which is something I really connect with. I'm keen to get out and meet customers, build strong relationships and play my part in helping the business grow.
"I'm also looking forward to the challenge of bringing my industry experience into the role, getting to know the team and making a positive impact from the outset."
