Jewson has launched a new promotion for this Valentines Day.

The builders’ merchant will be giving away a dozen Interflora red roses and a box of chocolates to all customers who spend over £500 Exc. VAT on collect orders in any of its 600 branches nationwide.

Trade professionals will automatically qualify for the Valentines Day goodies once they have made their purchase and will be contacted via SMS or email to collect the flowers and chocolates. Customers will be invited back to their local branch on either Thursday 13 or Friday 14 February to make their collection.

“This is a unique promotion and we’re hoping it will be a big success,” said Tony Munro, marketing services director for Jewson. “We are always looking for ways to reward our customers – and what better way than to help ensure they stay in the good books by getting ahead with their Valentines Day gift.”

The new promotion will run until 25 January 2014 and will be available across the merchant’s network of over 600 branches nationwide.