DK Tools is relaunching its Amtech brand in response to the dramatically changing DIY landscape.
The company is seeing a change in consumer behaviour and expectations towards DIY, which is being fuelled by the new, connected world where consumers have a wealth of information at their fingertips online. This change coupled with the generational shift in DIY skills and know how, has created a new opportunity for Amtech to connect with consumers and enhance the value the brand can offer.
The new Amtech brand and visual identity is more friendly, approachable and supportive to consumers, offering a greater level of support, advice and guidance before, during and after a purchase.
The modern packaging engages the consumer from the second they see the Amtech products at point of sale. With its ‘jump off the shelf’ standout design, engaging speech bubbles and easy to understand product benefits, the packaging helps give consumers the confidence to choose the right product for their DIY task.
After-sale, Amtech continues to engage consumers through a friendly, approachable and expert advice service – providing them with all the DIY support and know how they need throughout the life of their DIY projects. The dedicated support service is available online through Amtech’s website or consumers can choose to speak to Amtech’s DIY experts over the phone.
“Amtech continues to offer great products at great prices, now with an even more friendly and approachable support service. We’re providing Amtech retailers with the tools to engage and nurture their customers, enhancing their DIY shopping experience and building great relationships that will result in returning customers and more sales,” says Deepak Kalra, Managing Director, DK Tools.
DK Tools will be showcasing the new Amtech brand at Totally DIY in February 2016 on stand F21. Retailers can experience for themselves this new approach to DIY from Amtech, and find out more about the products and support available for them and their customers.