The Allur brand of composite decking has enhanced its customer experience by introducing a brand new professional installation video that showcases how easy it is to install its long-lasting products.

The video serves as a valuable training resource for installers and reinforces Allur's reputation for quality and reliability among the brand’s merchant and retail partners.

The nine-minute-long video, which is available on Allur's website and its YouTube channel, has been optimised for mobile views with its fully responsive design that adapts seamlessly to any screen. It features a voiceover that provides a step-by-step guide to the installation process and attention-grabbing graphics that highlight recommended tools and top tips. The footage combines close-ups that ensure installers can carefully follow every stage of the installation and wide shots that highlight the progress being made before the stunning finished project is revealed.

The new installation video is one of a number of recent updates to the Allur website which has also seen the addition of a series of helpful FAQs to aid installation. Other helpful resources include downloadable installation instructions and a handy decking calculator which allows customers to work out how many boards are required for a project. Additionally, news stories, case studies and a customer gallery offer plenty of inspiration for projects of all sizes.

Allur boasts a comprehensive product range spanning seven colours including 3600mm x 148mm hollow doubled sided boards, fascia boards, corner edging strips, plastic T clips,

starter clips and screws. It also offers composite joists in 3000mm x 50mm, providing a complete decking system that is easy to purchase and warrantied for 25 years.

Allur benefits from extensive stockholding and nationwide availability from specialist surface distributor IDS in 24-48 hours. Contact or web: