The move reflects the association's commitment to strengthening relationships within the industry and enhancing member engagement.

The Bathroom Manufacturers Association has promoted Amy Kirk to the role of Engagement Director.

Kirk, who has been an integral part of the BMA for nearly a decade, previously held the position of Digital and Events Manager. Her new role will involve spearheading the association's efforts to maintain and foster close relationships with members and to build partnerships with both existing and new affiliates.

Kirk will also oversee the association's events and meeting programme and coordinate the production of webinars and the quarterly ‘Insights' publication. This strategic move aligns with BMA's goal of being the leading light for bathroom manufacturing in the UK.

Kirk said: "The bathroom sector and wider KBB industry are constantly evolving, and it’s a privilege to be part of such a vibrant association that puts its members at the forefront. I’m looking forward to the challenge and working with the team and our members to further elevate BMA's position in the industry."