Carl Kammerling International is setting retailers up for a fiery start to 2016, with the launch of its annual HOTBOX promotion. Running from January through to September, the margin-busting deal on over 150 Carl Kammerling products features an exclusive reward scheme for retailers.
To maximise the promotion’s success in 2016, Carl Kammerling has increased the product offering within HOTBOX, providing fantastic savings across 150 essential items from the C.K tools, C.K Magma, Kasp and Avit ranges. New inclusions to the promotion include Power Tool Accessories, a more comprehensive hand tool offer and an enhanced security offer with KASP.
HOTBOX is also the launch vehicle for the exciting new C.K Magma 3 in 1 Tote. The latest from the leading professional fabric storage brand, the 3 in 1 C.K Magma Tote is set to become a firm favourite among tradesmen, thanks to its three innovative design features in one easy solution. It allows tradesmen to store the Tote in flat pack format, easily fitting into a fully loaded van. It then converts into a practical Open Tote with a deep 10” cavity and 8 vertical storage pockets, and finally has a handy 9 section divider for different colour sealants and silicones to create a caulking caddy.
Great discounts both at retail and nett values will apply to all products, with price drops highlighted in the KASP range expected to be particularly popular.
The HOTBOX rewards scheme is included again in the 2016 promotion, to offer customers even greater value. The six different tiers of rewards allow retailers to earn LOVE2SHOP high street vouchers based on their HOTBOX spend, until 31st August; the more retailers spend, the more they earn. Retailers can now earn vouchers from the lower spend level of £400, while Carl Kammerling will also update its customers monthly on their spend and rewards earnings, to ensure they are getting the most from the promotion. Also new for 2016 is the option to choose FOC stock, rather than gift vouchers, with a double your money option on any Kasp stock, for retailers looking to maximise profit levels within their business.
HOTBOX offers are being showcased on a brand new microsite, www.ckpromo.co.uk, with a downloadable brochure and product video options, as well as a product of the month feature to highlight best selling products.
HOTBOX also offers effective merchandising solutions, such as free standing displays and counter box options to create full impact instore. To further encourage sales, retailers will also receive HOTBOX branded counter mats and price labels, while the new catalogue demonstrates the features and benefits of key products, alongside new lifestyle photography.
Now in its third year, the HOTBOX promotion from the leading supplier of hand tools, tool storage, power tool accessories and security products has continued to grow in popularity, with Carl Kammerling reporting a 20 per cent increase in sales in 2015, as well as a 40 per cent increase in customer sign-ups.
Neil Taggart, trade marketing manager at Carl Kammerling International said: “The 2016 HOTBOX offering has been strengthened significantly following insights gained from customer feedback. By working closely with our retail partners to understand what is driving sales in store, we have ensured that the promotion being delivered each year is bigger and better than the last. We expect the fresh product content, design style and attractive loyalty scheme with new options to really drive sales for retailers.
The HOTBOX promotion and reward scheme is an exciting campaign to take to market, providing our customers with new products, exceptional price discounts and fantastic incentives.”
With high value vouchers to be earned, and popular products available at heavily discounted prices, Carl Kammerling is expecting a high level of interest in its new HOTBOX promotion.
To benefit from these fantastic deals and start to earn rewards, customers can sign up to the HOTBOX promotion via their local sales representative, or Carl Kammerling Customer Services – 01758 704 704 / firstname.lastname@example.org.
Customers can also conveniently order online at www.carlkammerling.com and benefit from next day delivery in the UK.
The HOTBOX promotion will run from January through to September 2016.