Gibbs & Dandy has combined its commitment to engage with customers and its fundraising work for Macmillan Cancer Support to raise £2,164 for the charity.
The money was raised from the builders’ merchant’s Customer Lifecycle Campaign – an initiative that specifically targeted trade professionals who hadn’t used their Gibbs & Dandy account in recent months.
As part of the e-mail campaign, for every person that returned to their local Gibbs & Dandy branch to buy a product of any description, £2 was donated to Macmillan.
James Ellis, marketing manager, said: “We always like to keep in touch with customers, both current and previous, but this time we thought we’d combine this engagement with our ongoing support for Macmillan. Therefore, we came up with the idea to reward the charity for every trade professional we encouraged back into our branches.
“The campaign proved to be a simple, yet effective initiative, which reminded trade professionals about the service we offer, from the provision of a wide range of products and reliable delivery service, to our helpful team of experts and competitive prices.
“The campaign also encouraged customers to provide us with feedback so we can continually work to improve the service we provide.”