UK timber window and door specialist Dale has rebranded to become Dale Joinery, better reflecting the range of high performance made to measure timber products the company offers.

The rebrand coincides with a major investment programme incorporating the rolling out of a nationwide campaign to support its UK merchant network with in-store mini showroom, demo areas and training, the creation of a new brochure, range of point of sale materials and a nationwide marketing campaign. It will also shortly be launching an updated website.

The company says the move to Dale Joinery – rather than Dale Windows which it has historically been known as in the trade - better reflects the wider range of high performance timber windows, doors and roof lanterns, it offers.

According to Dale Joinery National Sales Manager Matt Chambers, whilst Dale is a renowned name across UK merchants, being known as Dale Windows only told part of the story to the growing numbers of builders, self builders and homeowners across the UK who are looking for quality timber windows, doors and roof lanterns.

Matt said: “It may seem like a subtle change on the surface but it’s an important one that more clearly reflects the true extent of what it is we do. With increasing demand from end users and a major investment programme to support our merchants through in-store displays, point of sale and training, we felt it was the right time to make the move to Dale Joinery.

“We have had an extremely successful year and the investment in the merchant display pods and training packages has been extremely popular, as have the increased number of national shows, events and exhibitions we have been attending.”