Donaldson Group has appointed Fergus Bell to the newly created role of D-Commerce Director of its Retail & Distribution division.

Bell joins the Donaldson Group from the building supplies company Bradfords, where he was Head of e-Commerce and managed the business’ e-commerce proposition. 

During his time there, he spearheaded the re-platforming and relaunching of the company's website, and implemented new digital services to add value for customers.

Leading the digital commerce strategy within the Retail & Distribution division, Bell will be responsible for maximising sales and the profitability of the e-commerce websites for timber merchant MGM Timber, cut timber supplier TimberCut4U, and online DIY marketplace Plane & Simple.

Commenting on the appointment, Graham Johnston, CEO of the Donaldson Group’s Retail & Distribution division, said: “With the acceleration of digital innovation across the timber and construction industries, we are pleased to bring Fergus on board to drive growth across our e-commerce offering.

“Fergus will be a key player in enabling the Group to be at the forefront of digital technology to provide our customers with the best possible omnichannel experience.”

Bell added: “I am excited to take on this new role as D-Commerce Director within the R&D division.

“In this ever-changing digital environment, this is a fantastic opportunity as the Donaldson Group continues its focus on technology and innovation as the leading independent group in our markets.

“I look forward to working with my new team and colleagues to optimise the e-commerce websites and drive our digital strategy.”