Dura Composites has entered into an agreement with International Timber to act as the exclusive UK timber importer of its composite timber decking and cladding product ranges.
The addition of the Dura Composites range sees International Timber expand its portfolio of products to appeal to new audiences in the construction, architectural and leisure sectors.
As a supplier and distributor of timber and panel products in the UK, International Timber combines specialist technical sales expertise with unrivalled choice, and thanks to this agreement, the company is now able to offer customers a premium timber composite alternative to both softwood and hardwood decking and cladding.
Stuart Burns, director of Dura Composites, said: "This agreement with International Timber is a logical step forward for both companies, and we are anticipating high demand as more clients are exposed to the new technology.
"Composite decking and cladding products have seen a phenomenal growth in popularity over the past five years because they offer the aesthetic beauty of timber, coupled with the benefits of high technology, easy installation and low maintenance.
“We are immensely proud of the high-quality products we offer and International Timber is recognised for upholding the highest quality standards in all its operations, so we are therefore delighted to be partnering with them to offer the Dura Composites range to a wider audience of timber merchants, contractors and end users."
Operating from regional depot sales centres, International Timber will offer the Dura Deck range in four different designs and colours. As well as being ‘barefoot friendly’ and suitable for domestic use on terraces and balconies, Dura Deck is ideal for commercial businesses where long-term durability and safety are important factors.
The deal also covers the Dura Cladding external wall facade range, which has been extended to comprise five designs and seven colours for 2015.
Prior to the signing of the deal, Dura Composites provided extensive product and technical training to the sales teams at International Timber to ensure that their customers continue to receive the kind of exceptional service they have come to expect.
Steve Rogers, product director at International Timber, said: “We’ve been looking to reinforce our excellent product range with a high-quality composite solution for some time, and Dura Deck and Dura Cladding from Dura Composites certainly does this.”
“We have a long history of providing a truly flexible, competitive, one-stop- shop experience and we are confident that the Dura Composites product line will resonate with our existing customers as well as helping to open up opportunities with new ones.”