Chemical water treatment and filter manufacturer Fernox has hired Nick Clift as its new Area Sales Manager for the Southern Central Region.

Clift joins Fernox from QRL Radiators Group and has more than 20 years’ experience in the industry. His new role will involve developing new and existing relationships with merchants, customers, contractors and local authorities to service and manage their business needs.

Clift said: “This is a really exciting step up in my career. Fernox is a well-established, leading manufacturer within the industry, not only due to its innovative products, but also for its commitment to service support and in-house research and development. I am keen to build and expand on relationships with the existing client base, demonstrating to customers the pioneering work here at Fernox and the benefits of its sustainable solutions.

“With an already well established sales team in the South, I am looking forward to working alongside them to continue their successful work raising awareness of the role of water treatment and the unique, technology driven products from Fernox.”