Global Stone has announced the launch of Global Landscaping, a new umbrella brand that will unify the company's portfolio.
The move is expected to give clarity to the company’s entire product range and the way it operates; keeping sourcing, fabrication, packaging, freight and warehousing in-house.
The move follows a strategic brand review designed to simplify the group’s architecture, eliminate duplication and create a scalable platform for future growth.
The business’s vertically integrated supply chain – from sourcing in India to fabrication, packaging, freight, UK warehousing and merchant fulfilment – reduces reliance on third parties and builds consistency at every point.
Under the new structure, all products and customer-facing activity will sit within the Global Landscaping brand ecosystem, with Digby Stone remaining as the company’s independent brand.
Until now, the business have had multiple sub-brands. Speaking with customers made it clear that this caused confusion in the marketplace. Thanks to the new, clearer structure for the business, all product categories, including natural stone, porcelain, decking and accessories, will sit under the Global Landscaping umbrella, with a consistent visual identity and naming convention.
By moving to a single brand model, Global Landscaping hopes to:
This will allow for increased marketing investment behind a single brand story, giving the business' sales teams and customers greater clarity and focus. The new structure is supported by an internal engagement programme to ensure teams feel informed, involved and confident in the transition.
For merchant partners, the change means:
With a merchant Net Promoter Score (NPS) of +30 and fulfilment rates exceeding 97%, the group is positioning Global Landscaping as a ‘safe pair of hands’ in a market where supply consistency and reliability are critical.
The Global Landscaping structure has also been designed so that merchants and installers will benefit from future growth. Brands with strong standalone equity may remain distinct, while others will integrate seamlessly into the unified framework, avoiding fragmentation and supporting long-term brand equity.
Nick Sharpe, Managing Director of Global Landscaping, said: “With our existing brand we were operating under many guises. We reviewed this both internally and with our customers and also reviewed and redefined our brand promise. Our new business architecture gives a clear, consistent and logical branding structure to our ranges, which in turn will help future growth for both us and our customers. Digby Stone, our independent merchant brand, will remain and sit alongside our new structure.
“This is about futureproofing the business. Operating under a clear, confident brand removes complexity, allows us to focus our investment and means we can deliver even greater clarity and reliability to our customers.”
The transition to Global Landscaping will roll out in phases, supported by proactive merchant communication and dedicated sales engagement to ensure continuity and confidence throughout.
