COVENTRY: Plumbers' merchant Graham and chemical water treatment manufacturer Sentinel have partnered to bring Graham's customers an exclusive promotion. 

Customers who visit a local Graham branch and purchase a triple pack of Sentinel X100 inhibitors between now and 31st March 2012 will not only receive up to 20% off the normal trade price, but also could be the recipients of one of the 200 packs that hold a winning golden ticket.

Winners will receive prizes of sports equipment or sports kits for a local team of their choice.

Said Wayne Smart, market director plumbing, heating and spares at Graham: "This promotion will give installers a chance to give something back to their local community. This golden ticket will state the prize you have won and the number to call to redeem it.

"Most promotions in our industry are either about getting free or discounted products. This initiative allows installers to still make savings – but also make to a real contribution to their local community and build their own reputation so important for repeat and referral business.

"This is something that is really core to the Graham business – building strong local relationships. For installers who rely on word of mouth and recommendations for new business – this really is a great way of making their business known within their local community," said Mr Smart.