Northamptonshire Cricket League (NCL) is to be sponsored for a further three years by Northampton-based Hevey Building Supplies, it has been announced.
The sponsorship will enable the NCL to continue promoting, delivering and subsidising training courses for cricket coaches, umpires and other officials from member clubs.
As part of the sponsorship deal, a Hevey cricket hoarding is to be displayed at every club, with the company also increasing its visibility through Hevey-branded cricket stumps and cricket balls.
The company will support other initiatives such as Cricket Force, a community engagement scheme that encourages volunteering at local cricket clubs.
The Hevey Building Supplies Northamptonshire Cricket League is the second largest in England, with 15 divisions, 70 clubs and over 160 teams competing.
David Hartley, NCL chairman, said: “We’re most sincerely grateful for their continued support, which means that by the end of this new period they will have sponsored the NCL for a full decade.
“The partnership works well as Hevey are keen to promote and support grass roots cricket and are cricket fans themselves.”
Mick McGuckin, sales director at Hevey, said: “We are delighted to agree a further three year deal with the NCL as we believe that cricket is a game with many ethical values such as fair play, honesty and integrity. These are values by which our own company operates so we felt there was a natural fit.”