IBC has announced the launch of a new IBC Garden division – working with garden and lifestyle centres to assist and add value to their procurement process.

Sales and marketing director John Brett said: "It's an obvious step for us in truth, a number of our existing supply partners cut across both general merchant supply and garden centres and our model lends itself perfectly for the many independent garden and lifestyle centres across the UK.

"IBC Garden will follow the key ethos of our merchant model, including free membership at the point of entry, sales and marketing support and, most importantly, bringing our substantial existing buying group knowledge and buying power to a new sector of businesses across the UK, while making new friends in the process!"

IBC’s national sales manager, Marc Coulson, also commented: "We are really excited about the launch. We are already working with our first garden group members, garnering feedback and starting to create value for both them and our supply chain. This is something we are committed to and fully expect this to be every bit as exciting as our builders' merchant division. Within the team we have previous experience in working with garden centres and we're looking forward to bringing this expertise to the new IBC Garden Group."

All the IBC Garden updates can be found on twitter - @IBCbuyingpower