Keyline has integrated Rudridge – also specialists in groundwork, civil engineering and drainage materials – into its network of more than 50 branches across the UK.
From July, Rudridge branches in the south of England will be updated with a new co-brand and will adopt Keyline’s IT platform and processes.
Keyline acquired Rudridge in February 2015, but both brands have been trading separately. The integration will give the four Rudridge branches - Brentford, Farnham, Horsham and Gravesend – access to wider stock availability, faster product sourcing and a 200 strong vehicle fleet. Customers of both businesses will benefit from this expanded network and combined expertise.
Keyline and Rudridge said they are excited about the announcement of this integration. The newly created co-brand, which includes the rebranding of Rudridge signage, uniforms, stationery and fleet livery, reflects their close connection, while the technology alignment means both brands will be able to provide customers with even higher levels of service, support and advice.
Paul Beaman, Managing Director for Keyline, said: “Following the acquisition Rudridge has always been an important part of our business, but we’re thrilled to finally announce the full integration of Rudridge into the Keyline family.
“As Britain's local experts we pride ourselves on giving customers the very best specialist civils products, solutions and advice, and bringing the Keyline and Rudridge brands together in this way further strengthens our capabilities and offer.
“Our immediate focus has been to ensure Rudridge has a seamless transition into Keyline and that customer service remains high. Looking ahead we’re all really excited about the future and helping customers benefit from our wider network of branches and team of civils experts.”