Lakes has appointed Luke Clifton to the role of Regional Sales Manager for the South-West area.

Bringing more than seven years of industry experience to the role, Clifton will be responsible for account management across the South-West region while working with the team at Lakes to inform the company’s strategic sales planning.

Clifton said: “Throughout my career I’ve been lucky enough to learn under excellent tutelage how to deliver excellent account management and I’m really excited to be bringing my experience to Lakes’ customers in the South-West.

“I’ve already began meeting customers who have informed me of the first class customer service they’ve received from Lakes over the years. It’s my job to make sure these levels remain at the highest standard possible.

“The history of Lakes as a company and the family orientated element of the business was a big appeal to me, it’s the type of environment I am used to working in and feel most at home in.

“Lakes’ upcoming products, long terms sales and growth strategy, coupled with our really talented team, means that we’re looking at a really exciting future for 2023 and beyond.”