Lakes has appointed a new Area Sales Manager to join its external sales team, covering the South East.
Steve Spencer has worked with leading industry brands for nearly 40 years, including Novellini and Kudos.
He said: “I have always seen Lakes as a quality brand. They have a strong mix of merchant and retail stockists, as well as a wide range of products.
“In my view, Lakes stands out from competing brands because it is well-respected. Customers hold the business in high regard for products, service and deliveries, which underpin Lakes’ commitment and reputation in these areas.
“I look forward to contributing to the business and driving sales in my area to support Lakes’ future plans.”
Sales and Marketing Director Mike Tattam added: “We’re delighted to welcome Steve to our team.
“He brings fantastic experience and market knowledge, which will prove invaluable when working with customers and helping them to make the most of new market opportunities.”