Antonio Linares is the new Senior Managing Director for Laufen and the Northern and Central European Roca division.
Linares succeeds to Alberto Magrans, who has been promoted to CEO of the entire Roca Group.
Linares joined the Roca Group in 2003, where he has held several positions in corporate business development and marketing.
He was Managing Director for Russia and the Commonwealth of Independent States branch of the business for over twelve years, being responsible for seven factories and over 3000 employees.
He has grown Laufen to become the market leader in the premium bathroom segment.
Born in 1970, Linares has an MBA from the Universidad Politécnica de Cataluña and graduated as a civil engineer, specialising in bridges and structural engineering.
Commenting on his promotion, Linares said: "I congratulate Alberto Magrans on his new position and look forward to continuing his impressive ten year work of developing Laufen into the most innovative design brand in the bathroom business."