MKM Building Supplies has launched its first dedicated eCommerce mobile app, giving trade customers and DIYers a quicker and easier way to browse products, manage accounts and place orders straight from their phone or tablet.
The app can be used by account holders and guest users, trade customers and DIYers, and allows users to browse their local branch stock, check branch-specific pricing, build baskets and pay invoices in seconds. Secure biometric login through Face ID or fingerprint makes signing in quick and simple, while a short welcome flow helps new users get started straight away.
Voice search speeds up product lookups, while dedicated sections for Deals, Clearance and Timber Tally make it easy to find offers and select exact timber cut lengths.
For account customers, the app also brings together a range of account management tools in one place. Customers can view and filter orders and invoices, access statements, redeem credit notes and pay single or multiple invoices quickly and securely.
Built entirely in-house using React Native, the app has been developed over the past year with input from MKM branches and customers to ensure it reflects how people actually use their local branch.
Accessibility has also been a key focus. The app meets full AA accessibility standards, helping ensure it remains clear and easy to use for customers working in different environments, including outdoors, in low light or on smaller screens.
Behind the scenes, MKM’s Central Support digital team has integrated analytics and insight tools including GA4, Bloomreach and Fullstory. These will help the business understand how customers use the app and where improvements can be made.
Andy Pickup, Digital Director at MKM Building Supplies, explained: “We wanted to create something that genuinely helps our customers day-to-day. Our branches do a brilliant job supporting customers face-to-face, and this gives people another way to get things sorted quickly when they need to.
“It means whether someone is sat in the van and needs to quickly order a few bits, or they are planning the week ahead on a Sunday night and lining up deliveries for the next jobs, they can do it there and then without having to wait.
“Because we’ve built this ourselves, we can keep improving it based on what customers and branches tell us. We’re already looking at things like smoother payment journeys, helping customers find the right products faster and delivery tracking.
“Our website and app are an important part of how we support customers. The aim is simple. Make MKM easy to use wherever our customers are and however they want to shop.”
