Hanson Multicem’s tough paper packaging has turned blue to help customers differentiate between the paper and plastic bags on offer.

The new blue paper bags are 50 per cent stronger than traditional paper cement bags, halving the risk of snags and tears and helping reduce mess and waste.

Multicem is a high quality, high performance air-entrained packed cement suitable for use in concrete, mortar, render and screed, and offers improved workability and resistance to frost.

Andy Simpson, Hanson Cement’s packed products national commercial director, said: “The new bags contain the same great product but provide improved clarity between the two types of packaging we offer: blue for paper and red for plastic.”