As one of Europe's leading manufacturers of external wall insulation, render and plaster solutions, Baumit is expanding its network of merchant partners across the UK as its Finish Faster. Win Bigger. campaign continues to gather momentum.
MonoPlus stock and campaign point-of-sale are appearing at selected builders' merchants and specialist render distributors around the country as Baumit continues to grow its merchant partner network.
Not simply about increasing distribution, the campaign aims to create an active merchant network that gives applicators more opportunities to discover MonoPlus, take part in the promotion, and engage with Baumit through their local branch. The campaign also provides a platform for Baumit to strengthen relationships with merchants and applicators, and build longer-term engagement with the brand.
At participating merchants, the campaign is being supported by counter displays, promotional leaflets, QR materials, NFC-enabled counter cubes, branch photography and Trade Day activity - giving merchant teams a strong in-branch story to share with their trade customers.
Applicators who purchase MonoPlus from an approved participating merchant can upload their receipt to the Finish Faster. Win Bigger. platform. Approved receipts earn one Baumit Point for every £1 spent on MonoPlus and unlock a prize-wheel spin, with prizes including Baumit Points, vouchers, and prepaid Mastercard's. Applicators can also upload examples of their finished MonoPlus work, with standout content earning them the chance to compete for the campaign's larger prizes.
Across the campaign, applicators can win prizes from a prize fund of up to £15,000, including a £5,000 hero prize. The promotion runs until 31 October 2026 and is open to UK residents aged 18 or over, subject to terms and conditions. Applicators can take part via the MonoPlus app where they can upload receipts, earn Baumit Points and enter for the chance to win.
James Wilson, Sales Director at Baumit UK, said: "Builders' merchants are an essential route to market for Baumit UK and are central to our wider growth strategy. That's why developing a strong Merchant Partner network is so important to us.
"The Finish Faster. Win Bigger. campaign gives our Merchant Partners something more than simply stock on the shelf. By combining strong in-branch visibility with digital promotion, Trade Days and a £15,000 applicator prize campaign, we can help merchants create conversations at the counter while giving applicators a genuine reason to engage with Baumit.
"While MonoPlus is at the heart of this campaign, we also see it as an opportunity to introduce merchants and applicators to more of the Baumit range. We want that initial engagement with MonoPlus to open the door to a much broader relationship with Baumit.
"Our ambition is to build a strong network of active MonoPlus Merchant Partners across the UK and, importantly, to support those partners after they join. Every successful branch strengthens the network and helps us introduce Baumit and our wider range of solutions to more applicators across the UK."
Merchant businesses can contact the Baumit Sales Office if they are interested in becoming part of the expanding Baumit MonoPlus Merchant Partner network.
