P C Henderson, has launched a new series of product focus videos to help merchants and its customers gain a better understanding of the products.

The first video in the series focuses on Evolve, P C Henderson’s automated sliding door system, which is presented by Philip Jones, UK Business Development Manager. The video provides a step-by-step guide to the product including kit contents, features and benefits, specification and available accessories.

Statistics published by HubSpot state that 90% of customers report that product videos help them make purchasing decisions. In addition to this, a third of the time people spend online is dedicated to watching videos.

Stephanie Lee, Digital Communications Manager at P C Henderson said: “Feedback from our customers has shown that video is fast becoming one of their preferred methods of communication. We are all living increasingly busier lives and we realise the importance of communicating with our customers in a concise, beneficial and informative way.

“We will be creating videos for all of our future product launches to enable our customers to see our products first hand. Distributors may also find the videos a useful as a training tool to help teams gain a further understanding of target markets and how the products sit within our range. The videos have been designed to quickly inform our customers about our products and features in an easy to follow format."