Plumbase has appointed a new national sales development team to forge closer links between its customers and network of 170 branches.
The five person team has over 100 years’ collective experience and will be tasked with supporting each branch by welcoming new account holders and liaising with lapsed or inactive customers.
This support will be further enhanced by the promotion of initiatives and events, as well as reporting to branches on insight and views from the sole traders and independent installers often regarded as the industry’s lifeblood.
Sean Cunningham, head of the new sales team, said: “With such a large and comprehensive network of trade counters, we want to play our part in lightening the load at branch level by proactively speaking to as many customers as we possibly can. Much has been said of the digitalisation of our industry, but the fact remains that most installers still see their phone as their tool of choice, so this is a consideration we’re making as we go about sourcing real data from our customers – both new and existing.”