Cal McCarthy joined Saniflo as Area Sales Manager for the North West region to help develop sales of both Saniflo and the range of Kinedo shower cubicles.

With experience in specification sales from his previous role at Yorkshire-based Cavalier Bathrooms Cal will use his skills and knowledge to deliver additional contract business. And with 30 years under his belt working in the sector and many established contacts in merchants and distributors, he has been able to hit the ground running in his new role.

Cal said: “I know the Saniflo brand very well having sold the products in a former role in a distributor. The quality of the products is excellent and the service support network really sets the brand apart. I was thrilled to be offered the opportunity to join the market leader. Going forwards I am looking forward to bringing in incremental business and to really highlight the Kinedo range in this region.”