Sime has appointed John Moran as national sales manager. With an extensive background in the HVAC industry, Mr Moran is a highly skilled sales and operations director with 32 years of experience.

Prior to joining Sime, he was sales and marketing director at Ferroli UK, where he successfully implemented a company rebrand, raising its profile and significantly increasing sales.

Mr Moran joins Sime with the aim of developing the UK sales strategy and raising awareness of the Sime brand. A strong leader, he is skilled at building strong and efficient senior management teams, identifying and nurturing talent, and delivering maximum productivity and profitability. His strengths lie in working with companies in the plumbing, heating and ventilation sectors to develop new multi-market sales strategies.

General manager Massimo Bizzotto said: “Mr Moran’s extensive experience will be invaluable to Sime in the coming year as we seek to increase brand awareness in the UK market.”