Marsh Industries‘ festive mascot, Sooey Marsh, successfully travelled 20,000 miles along the highways and byways of Britain raising £20,000 for children’s hospital charities.

Sooey was recruited by Marsh to lead their ‘Miles for Smiles’ Christmas fundraising campaign during 16-20 November. His mission was to travel 20,000 miles across the UK in five days with the Marsh Transport Team. Marsh Industries donated £1 for every mile travelled by Sooey.

As planned, Sooey reached his 20,000-mile target on Friday 20 November, having raised funds for the following children’s hospital charities:

  • Birmingham Children’s Hospital Charity
  • Noah’s Ark Children’s Hospital Charity, Cardiff
  • Edinburgh Children’s Hospital Charity
  • Helping Hand - Charity to The Royal Belfast Hospital for Sick Children

As Sooey criss-crossed the country supporters were invited to share messages of encouragement on social media. His daily blog on the Marsh website was also a popular page for supporters keeping up to date with his activities throughout his mission.

Mission Chief and managing director of Marsh Industries, Steve Boyer, said; "While they say laughter is the best medicine, I would also say a smile can help in most everyday problems. And I’m sure we can acknowledge that this has been a stressful year for many.

“We hope that the successful completion of Sooey’s mission has helped our friends, colleagues and customers raise a smile and we are delighted to donate some much needed funds for children’s hospital charities in the process.

“Thank you for sharing your pictures of Sooey and messages of support throughout his mission. These can still be viewed on our social media channels using the hashtag #SooeyMarsh."

Sooey will return in 2021 with another ‘Miles for Smiles’ challenge.