Equipment solutions provider Terex Construction has appointed Allison Tucker to the role of global product marketing manager for its UK facility in Coventry.
With more than 15 years’ experience gained with manufacturing businesses operating across the retail, construction and material handling industries, Ms Tucker brings a wealth of knowledge from organisations such as Linde Material Handling and REHAU.
Committed to delivering long-term strategic marketing direction for the Terex Construction backhoe, site dumper and compaction product lines, Ms Tucker will use her extensive marketing, management and communications expertise to support the business’ continued global growth. This will include an emphasis on further engaging the Terex distributor network, alongside supporting the introduction of a number of new products and technology innovations.
Neal Nowick, general manager of Terex Construction’s Coventry facility, said: “With a proven track record in delivering powerful marketing strategies for numerous organisations in related industries, we’re delighted to announce Allison’s appointment to the Terex family.
“As world economies continue to recover, it is essential that Terex and our channel partners are well placed to deliver the products and solutions required to deliver growth for the future. Allison will play a key role in that journey.”
Commenting on her appointment, Ms Tucker added: “With a globally-acclaimed name and enviable portfolio of products, Terex continues to focus on its customers. It’s a privilege to join the company at such an exciting time and I look forward to playing a part in its continued growth in the future.”
Ms Tucker will be based out of Terex Construction’s UK facility in Coventry.