Richard Carr is set to join William Sinclair Horticulture as commercial director.

Currently commercial director for Hozelock, Mr Carr previously spent 10 years with Spear & Jackson, including six years as sales and marketing director.

With responsibility for all of William Sinclair’s retail, professional and industrial sales, Mr Carr will take up his new post at the beginning of June, reporting to chief executive, Peter Rush.

Tasked with growing sales of brands such as J. Arthur Bower’s, New Horizon, Growing Success, Silvaperl, DeadFast and Sinclair Professional, he will also head up a major sales initiative for new products once the company’s new £15m growing media production facility at Ellesmere Port comes on stream later this year.

Mr Carr said: “Great things are happening at William Sinclair and I look forward to working with a strong management team to increase our share of the growing media category, while building sales of both new and established products with current and future customers across all channels in what is a changing retail scene. The facilities at the new Ellesmere Port plant are world class and will deliver a compelling range of innovative, top quality products in 2015 and beyond which I am confident will change the market.”

Chief executive Peter Rush added: “Richard Carr is well known and highly regarded throughout the industry and I am delighted to welcome him as a key member of the dynamic William Sinclair management team we have been assembling in recent months. Following our internal restructuring, we are now poised to capitalise on the company’s considerable investment in people, plant, technology, marketing and the supply chain.”