Wilo has announced the appointment of Dan Williams to its business development team.

Williams, a former Assistant Manager at a national plumbers’ merchants and a plumbing and heating engineer by trade, has joined Wilo as Business Development Representative for the Midlands, Wales, and Southwest regions.

Williams will set up trade mornings at merchants, where he will be providing free product training and knowledge to installers and to merchants’ trade counter staff, as well as showcasing how Wilo’s pumps can increase efficiency of plumbing and heating systems.

On his appointment, Williams said: “It’s great to be a part of the Wilo family. Since joining, I’ve been able to see first-hand the innovation that goes into Wilo’s range of pumps, and I’m excited to raise awareness about all the technology that Wilo is bringing to market.

“I started out in my career by installing these products, and then through to selling them while I was behind the counter at merchants. For me, this is the next natural evolution as I can appreciate all the different sides, and I will be bringing my knowledge and experience to help installers and merchants in their roles.”

Andy Thompson, National Sales Manager – Plumbing and Heating at Wilo UK, said: “We’re thrilled to have someone of Dan’s calibre join our team. Quite simply, with his background, he’s seen it and done it, and now it’s all about spreading the awareness of how installers and merchants can continually improve in what they do and the products they install and recommend.

“Dan joins Oli Thurlow and Paula Plover, who cover the North and Southeast respectively, and we’re already seeing some very strong results from having our team on the ground, visiting our distribution partners, and sharing their knowledge. While we’ve seen others go down a digital route, we feel there is no substitute for hands on training and face-to-face conversation. We’ll soon be bringing even more of that as we’re equipping the team with new training rigs that will allow them to demonstrate exactly how our products work to save energy and enable simpler installation and commissioning.”