Wilsonart has appointed Helen Dennett as Marketing Communications Manager, and Sasha Betty as Digital Marketing Specialist.

The new team will oversee a trio of brands – Mermaid Panels, Wetwall and Bushboard’s Nuance range – that serve the bathroom surfaces industry.

Dennett brings a strong understanding of the industry and a wealth of key channel experience gained from her previous roles at Travis Perkins and Plumbase. As well as bringing integral strategy and campaign management skills to her role, she has an established rapport with suppliers in the merchanting sector and in-depth understanding of the wants and needs of installers.

Dennett will be responsible for elevating the marketing communications around Wilsonart’s three bathroom brands, whilst continuing to focus on building key relationships with retail and merchant partners.

For Betty, the appointment marks a return to her B2B marketing roots after several years working in the consumer field. Armed with an abundance of knowledge about end-consumer behaviour and customer journey optimisation, she will focus on driving reach and awareness, positioning Wilsonart’s brands as the centre of the conversation in the digital space.

New to the KBB industry, Betty hopes to bring a fresh pair of eyes to the role, with plans to create authentic and innovative campaigns that will educate, excite, and inspire.

“We have an exciting year ahead of us here at Wilsonart UK and are planning considerable measures to continue to elevate our brands, particularly in the bathroom sector”, says Neil Horton, Sales Director at Wilsonart UK. “As part of this, we’re making significant investment into our marketing drive with an expanding team to ensure we continue to offer specific tools and support to meet the varying needs of our different stakeholders including retailers, installers and the wider community”.