The move brings four specialist divisions under one identity.
Mark Vitow Ltd has launched VITOW GROUP, bringing together its distribution, manufacturing, partnerships and sourcing divisions under a unified identity that reflects the full breadth of the family-owned business.
Supported by a new website, the launch builds on the company's long-established distribution and own-brand manufacturing activities, alongside its growing strategic partnerships and global sourcing capabilities. It provides a clearer platform for the business's continued growth and makes it easier for the trade to explore its products, brands, expertise and services.
Matthew Phillips, Managing Director of VITOW GROUP, said: "VITOW GROUP allows us to present a clearer vision for the future of the business while still maintaining the values, relationships and trusted Mark Vitow name at the centre of what we do. It's not about changing who we are. It's about better representing what the business has become."
MARK VITOW Distribution supplies more than 3,000 plumbing and heating merchants nationwide. Its portfolio combines established trade brands, exclusive partner ranges, and VITOW products, backed by next-day delivery, flexible ordering, knowledgeable customer support and a nationwide sales team.
VITOW Manufacturing develops the group's own product ranges and oversees product specification, development, testing and quality assurance, with a focus on practical solutions for the UK trade.
VITOW Partnerships helps brands establish and strengthen their position within the UK merchant channel. Working with brands including OB1, Quooker, OX Tools and Black Swan, the division combines national distribution with sales development, trade marketing, branch engagement and demand creation to support long-term growth.
VITOW Sourcing delivers bespoke product development and private-label solutions tailored to specific customer and market requirements, enabling greater flexibility to respond to changing market needs and opportunities.
Phillips continued: "Bringing everything together under VITOW GROUP allows us to offer more choice, more innovation and broader support across the trade.
"It also allows our teams to work more closely together across sales, marketing, sourcing and product development, helping us respond faster to market needs, support customers more effectively and continue creating new opportunities throughout the sector.
"At the same time, it's important to be clear that the things which matter most remain exactly the same. The same team, the same service and the same commitment to supporting merchants and installers continue to sit at the heart of the business."
Reflecting on the business's foundations, Phillips added: "We remain focused on the values the business was built on over 40 years ago: respect, trust, innovation, ambition and integrity. VITOW GROUP is the next chapter for the business, but the foundations remain exactly the same."
