Following the successful 2026 Christmas campaign, Marsh Industries has launched its 2026 Christmas campaign to support seven air ambulance charities across the UK.
The Sooey Takes to the Skies campaign from off-mains drainage manufacturer Marsh Industries is pledging £27,000 in support of seven regional air ambulance organisations, recognising the vital, lifesaving work their crews carry out every day and helping to raise awareness of the importance of charitable donations in keeping these essential services operational.
The seven chosen charities are Air Ambulance Charity Kent Surrey Sussex (KSS), Dorset and Somerset Air Ambulance, East Anglian Air Ambulance (EAAA), North West Air Ambulance (NWAA), The Air Ambulance Service (TAAS), Scotland's Charity Air Ambulance (SCAA) and Wales Air Ambulance Charity (WAAC).
Lydia Beaumont, Managing Director of Marsh Industries, said: "Supporting charitable projects has always been a hugely important part of who we are at Marsh Industries.
"We believe businesses have a responsibility to give back to the communities they serve, and this campaign allows us to support organisations that make an extraordinary difference to people's lives every day.
"Air ambulance services were a natural choice for our 2026 Christmas campaign.
"Several members of our team have family members who have received lifesaving care from crews in their local regions, so we have seen first-hand the difference these services make during some of life's most challenging moments."
At the heart of the campaign is Marsh's much-loved mascot, Sooey, who has swapped his usual Christmas mission for a new adventure, taking to the skies to meet the people behind these incredible organisations.
Beaumont added: "We're particularly delighted that each of our regional representatives will personally visit their local air ambulance charity to present a donation of £3,860,"
"We wanted this campaign to be about more than simply donating. It is an opportunity to meet the people behind these remarkable organisations, learn about their work and help tell their stories to a wider audience."
The campaign officially launched in November, with Marsh already sharing the first of its charity base visit videos across its social media channels. Further videos, behind-the-scenes content and donation presentations will follow throughout November and December, documenting Sooey's journey across the UK.
Through the campaign, Marsh hopes to encourage greater awareness of the reliance air ambulance charities have on public support, while recognising the dedicated crews, volunteers and fundraising teams who make their work possible.
You can read more about the campaign on their website here: Sooey Takes to the Skies
