Quooker, inventors of the boiling water tap, has appointed Mark Vitow Ltd, part of the Vitow Group, as a UK merchant distribution partner for Quooker UK Ltd.
The partnership brings together Quooker's product range with one of the UK's specialist distributors serving the plumbing and heating trade, creating new opportunities to support merchants and installers across the channel.
For Mark Vitow, the appointment further strengthens its Vitow Partnerships division, which helps manufacturers enter, grow and strengthen their position within the UK merchant channel through a combination of distribution, sales activation, trade marketing and merchant engagement.
James Cranham, Commercial Director at Mark Vitow Ltd, said: "Quooker is one of the most recognised and respected brands in its category, combining genuine innovation with strong consumer demand. We see significant opportunities to further expand the brand's presence within the merchant sector and build on the strong foundations already in place. Helping manufacturers unlock growth opportunities within the trade has always been a core part of our approach, and Quooker is a natural fit for that model."
Phil Stephenson, Regional Sales Manager at Quooker UK Ltd, said: "We're pleased to be working with Mark Vitow to further support merchants and installers across the UK plumbing and heating sector. Their strong relationships, merchant network and trade expertise make them a valuable partner as we continue to grow awareness, availability and support for Quooker within the merchant channel."
