At the heart of W.Howard’s product range are the company’s white primed profiles, which are supplied twice primed and ready for immediate installation on site.

W.Howard's white-primed range is available in more than 200 profiles and sizes covering skirting, window boards, wall panels, door casings, linings and joinery – and is one of the largest ranges on the market. But, for customers who need something more bespoke, W.Howard can also provide unique profiles based on an exact specification (minimum order quantity applies).

The company's white-primed profiles are available in contemporary, period or classic profiles. Thanks to advanced production processes and the reliability of MDF, all W.Howard's primed products are FSC-certified and manufactured defect free with no knots, warps or defects. To ensure a smooth surface that's ready for the customer's chosen undercoat and gloss, W.Howard partners with one of the finest UK suppliers of water-based primer – Industrial Coatings Solutions.

Based in Nottingham, all Industrial Coatings Solutions' primers are manufactured in the UK just 50 miles from W.Howard's own head office, helping to reduce the final product's carbon footprint and offering strong environmental credentials.

Industrial Coatings Solutions' Managing Director Brian Priestley explains: "We have been supplying primer to W.Howard since 2011, when my business first began. I've known many of the team at W.Howard for 20+ years – they're more like friends to me.

"Our water-based primer is highly pigmented and contains very high concentrations of solids, which gives it a very strong opacity. We offer both one and two-coat process options, and W.Howard opts for the two-coat, so that once it is applied it dries nice and flat and has a great finish. We also make sure that the primer has good block resistance, so that even after a very short drying time, the profiles can be removed from the oven and immediately stacked on top of each other without sticking together or damaging the primer's surface.

"That's one of the ways in which we are able to go above and beyond in supporting W.Howard and all our customers – each business has different manufacturing processes and drying times, for example, so we work closely with them all to make sure that the primers we supply perfectly match the needs of each customer's individual production line."

W.Howard is a leading UK supplier of quality MDF profiles, including skirtings, architraves, wall panelling, window boards, door linings and bespoke products.

For more information on our product range, visit www.whoward.eu