F&P Wholesale has appointed Gareth Osborne as marketing manager.

Mr Osborne has more than 10 years’ marketing experience, having begun his career at communications agency McCann Erikson and moving into an assistant marketing manager role at Manheim Auctions in 2006. He joined ATS Euromaster in 2008 as category marketing manager, progressing to B2B marketing manager in 2012.

During his time at ATS Euromaster, Mr Osborne took responsibility for the SME Customer Strategy, which he grew for the first time in five years. In addition, he implemented successful customer retention marketing, generating 1.5m in turnover per year, and customer acquisition through email and telemarketing, generating 1m in business.

“Joining F&P Wholesale and the Travis Perkins group is really exciting and I am proud to be part of the growing team,” said Mr Osborne.

“F&P Wholesale is a great business in a market with huge potential. Using my experience I am going to adopt a data-driven approach to marketing our customers, implementing CRM practices that not only put the customer at the heart of everything we do, but also maximises our potential opportunities.”