IKO’s #NoMorePotholes campaign has been shortlisted for two Construction Marketing Awards. Working with MRA Marketing, IKO’s ongoing campaign aims to raise awareness of the problems potholes cause, why repairs aren’t working, and the availability of solutions.

The #NoMorePotholes campaign has been shortlisted for Best Social Media and Best Low Budget Awards thanks to the coverage achieved in trade and consumer press and high engagement on social media and within the market.

“We see the same potholes appearing, getting fixed and reappearing shortly afterwards in a never-ending cycle,” said Andy Williamson, IKO UK Group managing director.

“Councils have to make rapid repairs to keep roads open and road-users safe, using a quick-to-apply traditional material which doesn’t last. It’s costly, ineffective, it wastes taxpayer’s money and it frustrates and endangers road-users. Mastic asphalt is a better, longer-lasting, more cost-effective solution that is already being used on crack repairs, resurfacing and more – it could transform UK roads and save money.”

Join the campaign by following @ikoplc and tweeting pictures of the potholes you see using the hashtag #NoMorePotholes.