Keyline Civils has embarked on its latest quest to drive home awareness of prostate cancer in the form of newly-branded truck.
This year marks Keyline’s 10th year partnering with leading men’s health charity Prostate Cancer UK in order to raise money and vital awareness of the disease. This initiative is one of many that Keyline and Prostate Cancer UK have collaborated on successfully with £1.8 million raised to date.
Living Livery is an initiative used to raise awareness for Prostate Cancer UK to Keyline’s target audience. The branding aims to achieve a ‘visual handshake’ between client and consumer by effectively letting drivers become brand ambassadors and literally drive awareness whilst delivering.
There are four Keyline trucks in total that have Prostate Cancer UK branding, which will be used for business across the UK. The Keyline branch in Willesden will be the only one in London to receive this limited-edition truck.
Tony Rooney, Willesden Branch Manager, said: “We’re extremely proud to be supporting such a fantastic charity in such a unique way. The truck looks terrific and I know it’ll get noticed as it delivers across London, whilst hopefully inspiring our customers and the public to think and talk more about prostate cancer.”
Gabriella Bailey from Prostate Cancer UK added: “We are delighted that Keyline are supporting us through branding up one of their trucks. This initiative will raise vital awareness of a disease which affects one in eight men in the UK, and will hopefully drive home an important health message.
“Our aim is to reach as many men as possible, and encourage them to take responsibility of their health. We thank our friends at Keyline for once again getting this most serious message out on the roads and helping us in the fight against prostate cancer.”