Kingspan Environmental has announced a rebranding of the business in order to better identify product lines and capitalise on the company’s positive image in the industry.
Informed by a survey of installers, contractors and housebuilders, which strongly endorsed the positive image associated with the Kingspan name, the refreshed branding reflects clear priorities for the cylinder and water tank businesses.
Cylinder brands will now be known as Kingspan Albion, and Kingspan Range. Kingspan Albion will specialise in stainless steel unvented technology while Kingspan Range will cover both stainless steel and premium copper products for vented and unvented hot water systems.
Kingspan Ferham becomes the brand for the company’s range of cold water tanks, the partner for vented hot water cylinders, completing the Kingspan stable of premium brands under the banner of hot water energy storage.
John Sewell, marketing manager for the Wakefield-based manufacturer, said: “The rebrand is a good indication of how far the business has come over the last 12 months. We have consolidated our product offer across our target sectors and we have exciting plans for growth in 2016.”
The new branding will be incorporated across all communication materials, including product labelling, from 1 March.