March marks the launch of the latest consumer communication campaign from Worcester, Bosch Group, as it looks to demonstrate the benefits of its flagship Wave smart internet-connected controller to installers and homeowners.
Worcester, Bosch Group is sponsoring the second series of ITV’s Mission Survive, presented by Bear Grylls, which hit the screens on 3 March 2016. Each of the six, hour-long episodes of Mission Survive will feature adventure-themed Worcester adverts either side of the commercial breaks.
To accompany the campaign, Worcester is offering £50 cashback for homeowners who buy and register a Wave between 1 March 2016 and 30 April 2016. Worcester’s Wave smart internet-connected controller offers a 4% uplift in energy efficiency under the ErP Directive and allows homeowners to manage and change their heating and hot water settings direct from a smartphone or tablet.
Martyn Bridges, director of marketing and technical support at Worcester, Bosch Group, said: “The Mission Survive series is a great fit with our Wave controller, demonstrating no matter where they are or what they’re doing, homeowners never have to go without heating and hot water comfort.
“The importance of ensuring the efficiency of a heating system is a message heating engineers are continually delivering to their customers. We are sure the prospect of receiving £50 off our heating control whilst gaining a 4% uplift in energy efficiency will be one that helps installers to communicate this idea even more easily.”