Joining the Keyline Senior Leadership Team are David Rudd, National Sales Director, Chris Woollard Commercial Director, Jon Pitman Finance Director and Vicki Evans in a new dedicated role as Head of Human Resources.

Rudd was most recently Regional Sales Manager at Travis Perkins and has accumulated a vast knowledge of the industry having worked previously at Keyline in branch leadership positions for a number of years. With customer proposition at its heart, he will be instrumental in steering its national accounts and customer proposition.

Woollard joins the team from CCF, where he was Commercial Director. With a proven track record in managing lasting supplier relationships, he is well positioned to accelerate the company’s commercial agenda.

Further supporting the strategy are Jon Pitman as Finance Director and Vicki Evans as Head of HR.

Having previously worked for Wickes as Head of Commercial Finance, Pitman will apply his experience to building a strong finance roadmap that will enable Keyline to continue meet its strategic growth objectives.

With more than 25 years of experience in the field of human resources, Evans will provide dedicated HR support ensuring the business is equipped with the talent to grow the business and an environment in which to thrive.

All the new appointees will report to Managing Director Dean Pinner, who said: “I’m delighted to welcome our new colleagues to the senior leadership team. It’s an exciting time for Keyline as we look to enrich the business with renewed focus on our colleagues, customers and suppliers. I am confident in the valuable experience and perspectives that Dave, Chris, Vicki and Jon bring in each of their disciplines to drive Keyline forward, for the benefit and success of both the company and our customers.”

David Rudd, National Sales Director at Keyline said: “I see this as a fantastic opportunity to build upon Keyline’s customer proposition. I am looking forward to working with my colleagues to create strong business growth and positive results, by applying a customer-centric approach.”

Chris Woollard, Commercial Director at Keyline said: “Everything that we do starts and ends with our customer. I’m excited to collaborate with our supplier partners to build new strategies and meaningful relationships that make Keyline the first choice for supply, whilst ensuring our customers remain totally satisfied with our service and product offering.”

Jon Pitman, Finance Director at Keyline said: “I look forward to taking a hands on approach to shaping the roadmap for Keyline and working with my fellow colleagues, customers and suppliers to help grow and develop the business so that it is always the first choice for civils specialists.”

Vicki Evans, HR Head at Keyline said: “Our colleagues are our most important asset in helping the business achieve its growth plans. There is a fantastic level of expertise, experience and knowledge in the business that I am keen to build on, to create an inclusive environment for our colleagues and provide the best service to our customers.”