Norton Clipper has launched a multi-channel advertising campaign to support Diamond Blade distributors through customer relations and product awareness, with a view to provide upselling opportunities and boost sales throughout the year.

The wide variety of products within the Diamond Blade range are each tailored to specific materials and applications, in order to guarantee maximum performance. Having recently announced that each application type will have its own colour code, finding the correct blade for each job has never been easier.

The colour coded system allows distributors to gather all the information they need at a simple glance, helping them to easily advise customers and swiftly match the right blade to each individual project.

Norton Clipper’s new campaign aims to create a fun and engaging spin on the user’s purchasing process, highlighting how simple the selection and buying process is when it’s done in colour.

In order to support distributor sales both in-store and online, Norton Clipper will be providing POS and web banners to merchants. Pushing customer empowerment as well as product awareness, the campaign hopes to promote the expertise of both Norton Clipper and its distributors.

Norton Clipper has now set up a webpage specifically to assist customers and distributors to match the perfect diamond blade to a job. Featuring a variety of applications, the range targets concrete, asphalt, ceramics and refractory, just to name a few.

In a bid to convert potential customers, Norton Clipper has also launched an API integration system in order to drive online sales leads to its stockists. This means customers can browse products on the Norton Clipper site, before being redirected to their closest stockist upon check-out.

Adrian Hough, Country Manager at Saint-Gobain Abrasives, comments: “This campaign is all about communication. We want to shout about our simple colour coding system and ensure that both end-users and stockists have the knowledge they need to complete projects effectively. We also want to communicate the value of the relationship between Norton Clipper, distributors and end-users.

“The Diamond Blade range is known for its quality, performance and durability – now with the colour coded campaign, it is easier than ever for merchants to advise on the perfect blade, for each and every project or application.”

Built to last and outperform the rest, Norton Clipper Diamond Blades are the ultimate abrasive cutting solution in the construction and building industry. Used on a variety of different machinery such as angle grinders, petrol hand-held saws, floor saws, masonry saws, tile saws and wall saws, the Diamond Blade range is not only used by professionals, but also by DIYers who are demanding better finishes and faster results.

For more information on the Norton Clipper Diamond Blade range and its colour-coded guide, visit or contact Saint-Gobain Abrasives UK on 01785 279 553 or email for more details, pricing, or to become a stockist.