Bath-based Roper Rhodes has announced the appointment of Chris Vallance as its new Group Sales Director.

Vallance has spent over 30 years in the bathroom industry. Twenty of those years were with Mira Showers, where he held both sales and brand marketing management roles, completing his time there as National Sales Manager. 

He left Mira in 2008 to join Salamander pumps as Sales and Marketing Director, where he helped to more than double the turnover and deliver a four-fold increase in profits.

An experienced board Director, Vallance joins Roper Rhodes to oversee the further development of the sales team and to deliver on the business’ growth aspirations in the next three to five years.

Vallance commented: “Roper Rhodes is very much a performing business, and a business that I have long admired from the outside looking in, it has excellent Sales and Marketing teams, with a strong new product development track record and ongoing ethos of putting the customer at the centre of what they do.

“My primary focus will be around delivering on the strategic plans of the business, with a focus on customer satisfaction, while supporting and developing the sales function.”

Leigh Leather, Managing Director and former holder of Vallance's role, added, “I’m really pleased to welcome Chris to the team, we have taken our time over the recruitment for this vital role and saw lots of strong candidates. Chris is a great fit and has masses of experience, I look forward to working with him to achieve our ambitious objectives”.