SIG has announced the appointment of Steve Davies as SIG Distribution’s new Divisional Sales Director for the North.

Davies is a specialist in the interiors market with a track record spanning 22 years in the industry. An expert in the insulation sector, he has worked for some of the most prestigious and well-respected merchant and supplier businesses in the UK. Having spent the last 10 years at the level of Sales Director, Davies is seen as a key appointment for SIG Distribution’s divisional leadership team.

David Hope, SIG Distribution’s Divisional Managing Director for the North & Scotland, said: “It is great to welcome someone of Steve’s calibre to the company. He is an exceptional addition to the team with a strong heritage in our sector. Initially focusing on the Interiors, Drylining and Structural Insulation parts of the business, Steve will be working with some of our major clients and bringing his valuable knowledge and expertise to the table.

“As a leading supplier of specialist interiors products, Steve’s appointment to SIG aligns perfectly with our current drive to invest in specialism in our sales teams. We are proud to say our teams are comprised of experts in their field, knowledgeable in technical disciplines with the ability to add value to our customer base by offering innovation and solutions to customer requirements. I am delighted for Steve to join our team and lead our ‘Return to Growth’ strategy in the Division.”

The appointment of Davies is the culmination of efforts by SIG over the last 12 months to bolster and grow specialism in each area of its businesses. The company has placed a concerted focus on welcoming experienced staff from across the construction industry to further strengthen its sales force and branch network.

Davies said: “I am greatly looking forward to my sales-focused role at SIG, understanding the challenges that customers face and getting back to putting customers at the heart of what I do.

“I am also immensely excited about joining the talented team and working with the specialism we have at SIG. Having experts such as SIG’s Fire Protection team on hand to answer complex technical queries makes my job easier and allows me to confidently face clients with the knowledge that I am offering them the best possible service.”