Setcrete, the market-leading manufacturer of high-performance floor preparation products, has redesigned the product packaging for its popular range of floor levelling compounds to enhance its ‘on shelf’ impact and simplify product selection for customers.
The design of the product packaging has been refreshed and emboldened with distinctive colour coding used to differentiate the products in the range.
Highlighting the key benefits of each product, the new packaging works to facilitate customer selection, making prominent use of both the product name and its primary application to inform the decision-making process.
The strong colour coding of each product also makes visual identification even easier for making repeat purchases.
For example, the packaging enables customers to easily differentiate between Setcrete’s Rapid Set 30 - a superfast setting levelling compound, Setcrete Deep Base for raising floor levels up to 50mm, and Setcrete High Performance, which is designed to go over flexible subfloors such as plywood.
Other products in the range to feature the new packaging include Setcrete Latex, Setcrete Universal and Setcrete 2K Pro, which can be applied over old adhesive residues.
Commenting on the new packaging design, Setcrete Brand Manager Peter Wilson said: “The new packaging has massively increased the visibility and shelf-appeal of the Setcrete range and makes it easier for builders to quickly identify the right product for the job. The redesign also presents the products consistently to reassure buyers that the performance they experience using any specific product will be replicated in other products from the range.”