Customer research undertaken by Travis Perkins Hire shows that extending the range of new equipment boosts tool hire business.
It is now offering cement mixers, rotary breakers/drills and plate compactors with same-day availability in all of its branches.
Yas Swindell, Travis Perkins Hire sales director, said: “The Travis Perkins Group is serious about the hire sector – this investment in a comprehensive range of equipment means that customers can be confident of easy access to a wide range of core items.”
Travis spent £3m on JCB machines in 2012 to widen its appeal to large building companies and contractors.
Mr Swindell continued: “Our aim is to make life as simple as possible for our customers. We will keep supporting the growth and development of Travis Perkins Hire to guarantee availability and the best possible service.”