John Sinfield has joined the BMI Group as its new Regional President North.

John Sinfield has joined the BMI Group as its new Regional President North.

Sinfield’s overarching responsibility is BMI’s businesses in Denmark, Finland, Norway, Sweden and the UK & Ireland; and his primary focus on new commercial opportunities. Sinfield has 30 years of sales experience in the building materials sector, most recently as Managing Director – Northern Europe for Knauf Insulation.

He will be based in Milton Keynes, and report to Mark Andrews, BMI Group’s Chief Commercial Officer.